VANS

When we get a new pair of shoes, we want to keep it clean for as long as possible. Unfortunately our world isn’t very clean & you will possibly come in contact with shit. Introducing the new vans SK8-HI Pixel Sh*t Dodgers. By pretending you’re in a game, you can practice dodging things and avoid stepping on the worst thing you can possibly step on.


GAME CONCEPT

SHOES

PACKAGING

 

STORE DISPLAY

vans_dodge_the_shit_store
Users can test their Vans and their shit dodging skills by interacting with a moving treadmill covered in 8-bit shit.

Users can test their Vans and their shit dodging skills by interacting with a moving treadmill covered in 8-bit shit.