SAN FRANCISCO BAR PILOTS
The San Francisco Bar Pilots help navigate vessels into the Bay safely. They board the ships through rope ladders (& often in rough weather conditions) and take control of the ship until they are safely along its berth.
For such a badass industry, their current branding is non-existent/out-dated/has no presence. I wanted to make their brand as cool as the industry itself.
The logo is based off of the "lighted buoy" symbol that are found in marine maps.
AAF Student American Advertising Awards Competition 2017
* Received SILVER Award
Academy of Art University Spring Show 2016