PENDLETON

Pendleton creates a line of blankets that consist of unique Native American inspired designs. We wanted to use the blanket designs to create a heritage campaign that highlights the background of each product, as well as Pendleton’s brand. 

Each blanket is packaged in a handcrafted wooden box with a hangtag. 

Art Directors | Matthew Partida, Jenny Truong
Copywriter | John Francis Murillo

AAF Student American Advertising Awards Competition 2017
* Received SILVER Award

Academy of Art University Spring Show 2016
*Won
SILVER in the Integrated Campaign Category


PACKAGING

 

STAMP

HANG TAG

POSTCARD

These postcards are placed in every package along with the product. Each postcard/design corresponds to a blanket, and details its history and background.

These postcards are placed in every package along with the product. Each postcard/design corresponds to a blanket, and details its history and background.
 

WEBSITE