Pendleton creates a line of blankets that consist of unique Native American inspired designs. We wanted to use the blanket designs to create a heritage campaign that highlights the background of each product, as well as Pendleton’s brand.
Each blanket is packaged in a handcrafted wooden box with a hangtag.
Art Directors | Matthew Partida, Jenny Truong
Copywriter | John Francis Murillo
AAF Student American Advertising Awards Competition 2017
* Received SILVER Award
Academy of Art University Spring Show 2016
*Won SILVER in the Integrated Campaign Category
These postcards are placed in every package along with the product. Each postcard/design corresponds to a blanket, and details its history and background.